Code of good conduct

Press At the Epiphany Conference, Res Strehle, Editor-in-Chief of the magazine and President of the Editors-in-Chief Conference, presented the fruits of persistent efforts to establish a code of honor between advertisers and publishers. The reason for this code is the increasing pressure from advertising and public relations on editorial space. The increasing crumbling of the so-called Chinese Wall was already a public topic at the Publishers' Congress in Interlaken in September 2005. Since then, the Swiss editors-in-chief have drawn up recommendations that have been signed by the Swiss Press Association and the advertising organizations (BSW, SWA, ASW).
In principle, the undersigned wish to adhere unreservedly to the principle of full transparency towards the public so that they can distinguish between content that is editorially responsible and content that is commercially influenced. Furthermore, the design of advertisements must not give the impression that they are an editorial component of the medium. Any form of sponsorship must also be declared.
René Worni