Cinecom markets Arena Filmpalast

The media marketing company Cinecom exclusively markets the Arena Filmpalast, which will open in Zurich's Sihlcity on March 22, 2007. At the same time, 2172 viewers can watch current films in nine movie theaters. Cinecom is also responsible for the Pathé Küchlin multiplex in Basel, which opens its doors on Thursday with eight screens and 2,400 seats. As a partner to over 150 cinema owners, the company is also converting around 420 screens for digital cinema advertising by the end of the year - 404 are already equipped with the new technology.