Cinecom leases large cinemas
Movie The two multiplex theaters, Pathé Küchlin in Basel and Sihlcity in Zurich, have selected PubliGroupe subsidiary Cinecom as their advertising agent.
Cinema The Pathé Küchlin multiplex, which opens the doors to its eight screens with a total of 2306 seats in Basel on November 16, has chosen PubliGroupe subsidiary Cinecom as its advertising marketer. This was announced by Cinecom CEO Matthias Luchsinger on request. What's more, the new Sihlcity multiplex in Zurich, which opens on March 22, 2007, has also signed up with Cinecom. Sihlcity, which belongs to Stöckli Holding AG, will have nine screens with 2172 seats. This will enable Cinecom to further consolidate its monopoly in the Swiss cinema advertising market.
With the Basel multiplex, Pathé Suisse is also strengthening its position as the market leader among Swiss cinema operators. Since the takeover of the Europlex cinemas in French-speaking Switzerland, Pathé has been on a par with the Kitag Group (in which Swisscom indirectly holds a 49% stake) in terms of audience market share. With the Küchlin, Pathé Suisse is now ahead.
Markus Knöpfli
With the Basel multiplex, Pathé Suisse is also strengthening its position as the market leader among Swiss cinema operators. Since the takeover of the Europlex cinemas in French-speaking Switzerland, Pathé has been on a par with the Kitag Group (in which Swisscom indirectly holds a 49% stake) in terms of audience market share. With the Küchlin, Pathé Suisse is now ahead.
Markus Knöpfli
