Cicero wants to appeal to the Swiss with a special mailing
With a multi-stage special mailing to the Swiss advertising and media scene, Ringier's political magazine Cicero, which is published in Germany, wants to address decision-makers in Switzerland for the first time.
With a special campaign in the form of a multi-stage special mailing to the Swiss advertising and media scene, Ringier's political magazine Cicero, which is published in Germany, wants to address decision-makers in Switzerland for the first time. Starting with the May issue, a red magazine banderole with a Swiss cross will provide information about the "export hit" Cicero. Ringier first entered the German market with Cicero in 2004. According to Ringier, the number of subscribers and the paid circulation increased significantly in the first quarter of this year compared to the previous year. According to information from Ringier, the IVW surveyed circulation is 68,394 copies sold, which corresponds to an increase of 24.4 percent compared to the same quarter last year.
The special campaign will also extend to future issues. Specially designed magazine banderoles will refer to Switzerland and its success.
The special campaign will also extend to future issues. Specially designed magazine banderoles will refer to Switzerland and its success.
