Cicero is published with 160,000 different covers

The German magazine Cicero, published by Ringier, appears in December with 160,000 different covers: Each individual issue has its own cover. The cover photos come from the "Press Images of the Year" by the Reuters agency and were compiled by Cicero. In this way, every reader becomes part of a society of memory, according to the editorial. Cicero has thus taken the increasing individualization to the extreme. The news agency Reuters made its entire image archive from 2007 available for the issue. Almost 50 million images were used as the background for the front pages. This is the first time that photos have adorned the cover of Cicero, which is otherwise consistently designed by painters and illustrators. The unique images are individually numbered, as Ringier announced.
On the back of the issue, BMW shows 160,000 differently designed advertising motifs for the new BMW 1 Series Coupé. The back of the magazine shows a total of 160,000 narrow strips from the "Rhine Image" by Düsseldorf photographer Stephan Kaluza.
On Thursday, around 20,000 decision-makers from politics, business, media and marketing also found a copy of Cicero in their letterbox. Almost 11,000 of them have their own picture on the cover.