Chur Tourism and Südostschweiz Medien launch new guest magazine
"Die Alpenstadt" is the name of the new guest magazine that Südostschweiz Medien is launching together with Chur Tourism. The magazine, which will be published in summer and winter editions, aims to inform visitors and guests about the latest offers and attractions.
The initial print run is 8,000 copies. The first issue will be published on December 15, 2012. What does Chur have to offer in terms of gastronomy, culture and shopping? Where is there something going on in the evening? All these and many more questions are answered by the new guest magazine Die Alpenstadt, which is currently being designed and produced in collaboration between Chur Tourism and Südostschweiz Medien.
In order to ensure networking with the surrounding destinations, the magazine will also contain information about the offers in Lenzerheide, Flims Laax Falera, Arosa and Heidiland. Leonie Liesch reveals that the tourism managers there reacted very positively to the idea of a new informative guest magazine and were happy to cooperate. The plan is to make the twice-yearly guest magazine available free of charge in Chur and the surrounding area as well as in the participating destinations at all tourism-related locations such as hotels, restaurants, mountain railroads, museums, galleries and sports stores.
Responsible at Chur Tourismus: Leonie Liesch (Director), Michael Christ (Marketing). Responsible at Südostschweiz-Medien: Christian Ruch (historian and Büwo editor).
