CH Media Mind and Swissper cooperate for integrated influencer marketing
CH Media Mind is expanding its offerings to include integrated influencer campaigns and has entered into a partnership with the social media agency Swissper to do so. Advertisers benefit from structured access to creator communities and the reach of an established media company. An initial campaign for Saastal Tourism demonstrates the potential of this collaboration.
The all-media and innovation unit CH Media Mind is expanding its offering to include integrated influencer measures. The basis for this is a new partnership with the social media agency Swissper. Together, the two partners are now offering an integrated service for influencer marketing and media. Advertising customers benefit from easy access to creator communities and the reach of an established media company.
Structured influencer offer with media extension
CH Media Mind is responsible for content-driven marketing and cross-media campaigns within CH Media, while Swissper contributes its experience in the planning and implementation of social media and influencer campaigns. The collaboration focuses on standardized and flexibly combinable influencer and media packages. Customers select suitable influencers and can build their campaigns on a modular basis. The content produced can then be specifically supplemented with media services from CH Media.
«Together with CH Media Mind, we are building a bridge between the creator economy and the traditional media world. Customers benefit from cross-media storytelling with additional reach and visibility,» says Nicolas Bernauer, Head of Business Development at Swissper.
Florian Sonderegger, Head of Commercial All Media at CH Media Mind, adds: «We have gained a strong partner in Swissper. The cooperation makes it easier for brands to access suitable influencers and creates a clearly structured process that can be seamlessly integrated into our cross-media campaigns.»
First implementation for Saas Valley Tourism
The campaign for Saas Valley Tourism shows how this interaction works. CH Media Mind developed the central idea and the campaign concept to position the destination in the high and low seasons and appeal to new target groups. Swissper curated a selection of suitable influencers based on this.
The influencer selected by the client made the beauty of the destination authentically tangible on his Instagram channel and published corresponding content on his channel. The campaign was also expanded on CH Media's digital network and regional radio channels.
