CH Media: Frank Lang becomes CMO of CH Media's TV National division
Effective January 1, 2025, Frank Lang has assumed the position of Chief Marketing Officer for CH Media’s TV National division. In this key role, the 49-year-old is responsible for the strategic development and implementation of marketing and sales strategies for the national TV and streaming business, with a strong focus on digital channels.
Lang has over 20 years of experience in digital marketing, integrated communication and content marketing. Most recently, he was CEO and Director Consulting at The House of the Myty Group, where he was responsible for the strategic and operational management of mandates in addition to managing the company. Prior to that, he held management positions at companies such as McCann Worldgroup in Australia, the Goldbach Group in Switzerland and Publicis Communications. He has already managed projects for companies such as Axa, Migros, Coop, JobCloud, Microsoft and UBS.
As Chief Marketing Officer TV National, Frank Lang is responsible for the strategic development and implementation of the marketing and sales strategies for the national TV and streaming business. In his new role, he will report directly to Wolfgang Elsässer, Head of TV National at CH Media and CEO of CH Media TV. Elsässer is delighted with the new addition: "With Frank Lang, we are gaining an experienced strategist and visionary leader. His expertise in digital marketing and his flair for innovative solutions will make a decisive contribution to the further development and optimization of our marketing strategies."
On January 1, 2025, Frank Lang took over from Denise Hildbrand, who left the company at her own request.
