CH Media Entertainment launches Flashback FM
The new Flashback FM radio station from CH Media Entertainment has been live since Tuesday. The new radio station aims to provide listeners with musical "flashbacks".
The new radio station wants to let its listeners reminisce with 80s songs and the greatest hits from past decades, writes CH Media Entertainment in a statement.
The name Flashback FM was chosen because many of these songs would trigger a "musical flashback" in the listeners, they say. Memories of a time that, in addition to unforgettably good music, brought forth other cult trends such as XL shoulder pads, mullet hairstyles, the ghetto blaster and the series Miami Vice.
The new radio station is aimed at 30- to 59-year-olds throughout German-speaking Switzerland. In the first month of broadcasting in February, Flashback FM will start with music-only programming; from March onwards, moderated program content with different radio voices will follow on an ongoing basis.
