CH Media acquires majority stake in Impuls Media Group
CH Media is acquiring a majority stake in Impuls Media Group (IMG), one of Switzerland's leading film marketing companies. Together, the two companies will expand marketing efforts across all distribution channels and leverage synergies between IMG and CH Media.
As part of the strategic expansion of its TV and moving image activities, CH Media will acquire a majority stake in Impuls Media Group, Steinhausen, effective January 1, 2019. IMG, founded in 1986, is a Swiss company with around 20 employees and is active in the film marketing business. It combines the areas of theatrical film distribution, home entertainment, video on demand (VoD), TV and co-production under one roof. In its film catalog, IMG distributes Swiss films such as "The Divine Order," "Heidi" or "Papa Moll" as well as international blockbusters such as "The Tribute of Panem" series, "Plötzlich Papa," "Wonder," or in 2019 the new films "Playmobil - The Movie" and "Shaun the Sheep - The Movie 2," among others.
The aim of CH Media is to expand the business with national film licenses and their marketing in all distribution channels and to use the resulting synergies between IMG and CH Media.
The two founders Peter and Patrick Schaumlechner remain Co-CEOs and members of the Board of Directors. The majority shareholding will be managed by Roger Elsener, Managing Director TV & Radio. The parties have agreed not to disclose the purchase price, the amount of the investment and other financial details. Peter Schaumlechner said in a statement: "With CH Media we have united with a strong partner who shares our ideas on the film market, wants to further expand IMG and can secure the financing for future growth. I am looking forward to the future together with CH Media".
