Cash daughter finds friends
"Cash Daily" newspapers are finding buyers. About half of the newsstand circulation is picked up.
Newspapers Cash daily finds buyers. A survey conducted by Werbewoche at 20 k kiosks in Zurich, Berne and Basel shows that Cash daily, the new free daily business newspaper from Ringier, is attracting interest. In any case, demand at the k kiosks, the paper's main distribution channel, is relatively high. According to kiosk staff, almost half of Cash daily's newsstand circulation is sold, and the trend is rising. There are no figures on the newsstand circulation, but one thing is certain: Cash daily started with over 100,000 copies, of which only a portion are distributed via newsstands. Ringier also distributes copies to post boxes and via other channels and guarantees around 75,000 copies will be distributed within a year.
Basel seems to be the least interested in the new print product: Of the 20 kiosks surveyed, there was only one whose cash-daily box is regularly empty. In Bern there are two and in Zurich six k-Group outlets that manage without returns or even reordering. A total of 15 other kiosks have less than a third surplus.
As expected, the highest numbers of Cash daily copies are sold at train stations and near banks and large companies, for example at Bellevue in Zurich or in the vicinity of Aeschenplatz in Basel - depending on the location, between 100 and 500 copies are sold per day. At the airport kiosks in Basel-Mulhouse and Kloten, on the other hand, Cash daily is only able to sell 70 to 100 copies.
At airports, demand for Cash daily is clearly lower than Valora and Ringier expected: around two thirds of the copies have to be returned. At railroad station kiosks, around half of the free newspapers are returned to the sender. The situation is similar in shopping centers.
Markus Knöpfli
Basel seems to be the least interested in the new print product: Of the 20 kiosks surveyed, there was only one whose cash-daily box is regularly empty. In Bern there are two and in Zurich six k-Group outlets that manage without returns or even reordering. A total of 15 other kiosks have less than a third surplus.
As expected, the highest numbers of Cash daily copies are sold at train stations and near banks and large companies, for example at Bellevue in Zurich or in the vicinity of Aeschenplatz in Basel - depending on the location, between 100 and 500 copies are sold per day. At the airport kiosks in Basel-Mulhouse and Kloten, on the other hand, Cash daily is only able to sell 70 to 100 copies.
At airports, demand for Cash daily is clearly lower than Valora and Ringier expected: around two thirds of the copies have to be returned. At railroad station kiosks, around half of the free newspapers are returned to the sender. The situation is similar in shopping centers.
Markus Knöpfli
