Cash daily launches online panel
The Cash Group is launching an online panel for the Cash daily products to analyze the multimedia use of the content.
The Cash Group is launching an online panel for the Cash daily products to analyze the multimedia use of the content.
In a first series, data from around 600 people interested in business will be collected, analyzed and evaluated with regard to content, forms of subscription, user behavior and advertising impact. The first results will be available at the end of 2007, as Ringier's Cash-Verlag writes in a press release on Friday.
PubliDialogue, a joint product from Publicom and NetQuestionnaires, is used for the Cash dayly user panel. Publicom is a research and consulting company for media and communication. Netquestionnaires is a leader in online surveys.
In a first series, data from around 600 people interested in business will be collected, analyzed and evaluated with regard to content, forms of subscription, user behavior and advertising impact. The first results will be available at the end of 2007, as Ringier's Cash-Verlag writes in a press release on Friday.
PubliDialogue, a joint product from Publicom and NetQuestionnaires, is used for the Cash dayly user panel. Publicom is a research and consulting company for media and communication. Netquestionnaires is a leader in online surveys.
