Cash daily expands its content

 The multimedia business publication Cash daily is about to undergo further development. It will soon focus on real estate once a month, and twice a week there will be up-to-date information on careers and business behavior. SME know-how, knowledge and technology are also regularly included in the reporting. The money section is supplemented with tips on investment and financial issues. As Christoph Bauer, Head of Business Media at Ringier, explained to Werbewoche, the expansion affects all channels of the business publication, such as the print edition, live paper, online, web TV and mobile. The cash crew is also working on specials. The primary aim is to continue the tradition of specials that the discontinued weekly newspaper Cash had. Cash daily will be the main title and the corresponding multimedia implementation of the topic will take place on Cash.ch. There are also plans to strengthen Cash mobile: In the sense of an extended arm of Cash.ch, the mobile section will be expanded this fall.