Carat Switzerland: Luise Diem becomes new Managing Director
Aegis Media Group Switzerland is strengthening the Carat team with Luise Diem. In addition, the Out of Home company Posterscope is launched, which will be coordinated by Kathrin Petrow.
Carat strengthens its team with Luise Diem. She will take over the management of Carat Switzerland in July 2011. Luise comes from OMD Switzerland, where she headed the OMD See unit for over ten years and played a key role in the successful development of OMD, according to the press release. Together with her team, the 44-year-old will continue to expand the Carat Group in the field of strategic communications consulting. As part of the management team, she will help shape and drive forward the growth strategy of Aegis Media Group Switzerland. At the same time, Ms. Nannette Passberg will strengthen the current Account Director team of Christoph Meier and Cécile Bulant.
Aegis Media Group Switzerland is also announcing further news: with effect from March 1, 2011, Posterscope Switzerland will be launched with Kathrin Petrow as Head of Posterscope. In this role, the 32-year-old will be responsible for the development and management of Aegis Media's Out of Home division in Switzerland and will work closely with the operational network brands Carat, Vizeum and ACTEurope. Kathrin Petrow worked for three years in the outdoor department of OMD Switzerland, which she also managed from 2010. Posterscope is the Aegis Media Group's specialist for out-of-home communication. The company offers strategic OOH consulting, planning, purchasing, processing and campaign reporting from a single source. Posterscope operates as a global network and as its own partner center.
Aegis Media Group Switzerland is also announcing further news: with effect from March 1, 2011, Posterscope Switzerland will be launched with Kathrin Petrow as Head of Posterscope. In this role, the 32-year-old will be responsible for the development and management of Aegis Media's Out of Home division in Switzerland and will work closely with the operational network brands Carat, Vizeum and ACTEurope. Kathrin Petrow worked for three years in the outdoor department of OMD Switzerland, which she also managed from 2010. Posterscope is the Aegis Media Group's specialist for out-of-home communication. The company offers strategic OOH consulting, planning, purchasing, processing and campaign reporting from a single source. Posterscope operates as a global network and as its own partner center.
