Car4you: Expansion and complete takeover by Tamedia
Tamedia plans to acquire 100 percent of Car4you Switzerland ahead of schedule, effective January 1, 2011. The online automotive portal is to be further expanded and integrated into the Classified Online organization.
With this step, synergies, for example in marketing and advertising sales, can be better utilized, writes Tamedia in a press release on Wednesday. In addition, Car4you.ch and Tamedia's media will be further networked. The marketplaces of Edipresse and Tamedia managed in the Classified Online organization include Homegate.ch Alpha.ch, Jobwinner.ch and Jobup.ch and Swissfriends.ch. Car4you.ch ideally complements the portfolio and strengthens Tamedia's position in the promising online classifieds market.
Tamedia acquired a 15 percent stake in the operator of the online vehicle portal Car4you.ch at the beginning of January 2010. The original plan was to complete the takeover by 2013 at the latest. The now agreed, early takeover of the remaining 85 percent will be reported to the Swiss Federal Competition Commission and is subject to its approval. The parties have agreed not to disclose the details of the takeover.
