Capital FM replaces Radio Extra Bern
With a „dynamic, fresh radio station,“ the station continues its push to catch up with its competitor, BE1.
The Bernese local radio station Extra Bern will be
New Year's Eve for the last time after 22 years of broadcasting. The
Capital FM will take over the same frequencies on January 23.
2006. Espace Media continues to be the sponsor; Radio Extra Bern AG
is to be announced at an Extraordinary General Meeting in January.
In 2006, the company was transformed into Espace Media Radio AG.
The new launch is based on an analysis of the Bern radio market:
Today's market participants are stuck in terms of image, without
audience to be a resounding success. The proportion of listeners,
which constantly switch back and forth between different radio programs.
change is above average in Bern and the surrounding area. The
The makers of Capital FM take this as an indication that a large proportion of the
of the people of Berne are always on the lookout for the "right"
station. The new Hauptstadtradio aims to fill this gap, the
a reliable companion for listeners and the advertising market.
be a secure partner as market leader in the medium term.
However, it is reasonable to assume that Espace Media will first of all
wants to fill the gaps in its own statistics. Your channel was in
not been blessed with excessive success recently. "To overcome
Radio Extra Bern launched a series of new programs in response to the stagnating
Measures. (...) Nevertheless, the target in the listener market
increase has not yet been achieved. Radio Extra Bern stagnated with
a daily reach of 81,308 people, while competitor Radio
BE1 was able to increase slightly," according to the 2004 annual report of the
publishing house. In 2005, Radio Extra Bern was again unable to beat its competitor.
outperform: In the first semester, according to Publica Data, the station achieved
a net reach of 1.7 %, while BE1 achieved 2.5 %.
book.
With a "dynamic, fresh radio", the situation is now to be
be improved. According to the press release, Capital FM intends to
Recording, depicting and confidently representing life in the capital region
will help shape the future. Details on the exact program offering of the new channel will be
only communicated shortly before the start of transmission.
Responsible for the concept and program of the new channel is Frederik
Stucki. The previous Extra Bern team has been reduced to three
moderators (see Newsmail of 2.11.2005). For the future
The crew also includes production manager Sacha Gamper (Hitradio Ö3,
Energy Zurich), head of music Nicola Bomio (Radio 24), moderation coach
Gregor Loser (Radio L) and the morning voices Michèle Burri (TeleBärn)
and Pascal Rötheli (Radio 32). The management of the new station
is the responsibility of Marc Friedli, Head of Audiovisual Media at Espace
Media Groupe.
Carole Scheidegger
New Year's Eve for the last time after 22 years of broadcasting. The
Capital FM will take over the same frequencies on January 23.
2006. Espace Media continues to be the sponsor; Radio Extra Bern AG
is to be announced at an Extraordinary General Meeting in January.
In 2006, the company was transformed into Espace Media Radio AG.
The new launch is based on an analysis of the Bern radio market:
Today's market participants are stuck in terms of image, without
audience to be a resounding success. The proportion of listeners,
which constantly switch back and forth between different radio programs.
change is above average in Bern and the surrounding area. The
The makers of Capital FM take this as an indication that a large proportion of the
of the people of Berne are always on the lookout for the "right"
station. The new Hauptstadtradio aims to fill this gap, the
a reliable companion for listeners and the advertising market.
be a secure partner as market leader in the medium term.
However, it is reasonable to assume that Espace Media will first of all
wants to fill the gaps in its own statistics. Your channel was in
not been blessed with excessive success recently. "To overcome
Radio Extra Bern launched a series of new programs in response to the stagnating
Measures. (...) Nevertheless, the target in the listener market
increase has not yet been achieved. Radio Extra Bern stagnated with
a daily reach of 81,308 people, while competitor Radio
BE1 was able to increase slightly," according to the 2004 annual report of the
publishing house. In 2005, Radio Extra Bern was again unable to beat its competitor.
outperform: In the first semester, according to Publica Data, the station achieved
a net reach of 1.7 %, while BE1 achieved 2.5 %.
book.
With a "dynamic, fresh radio", the situation is now to be
be improved. According to the press release, Capital FM intends to
Recording, depicting and confidently representing life in the capital region
will help shape the future. Details on the exact program offering of the new channel will be
only communicated shortly before the start of transmission.
Responsible for the concept and program of the new channel is Frederik
Stucki. The previous Extra Bern team has been reduced to three
moderators (see Newsmail of 2.11.2005). For the future
The crew also includes production manager Sacha Gamper (Hitradio Ö3,
Energy Zurich), head of music Nicola Bomio (Radio 24), moderation coach
Gregor Loser (Radio L) and the morning voices Michèle Burri (TeleBärn)
and Pascal Rötheli (Radio 32). The management of the new station
is the responsibility of Marc Friedli, Head of Audiovisual Media at Espace
Media Groupe.
Carole Scheidegger
