Canal+ and Havas Switzerland launch "Pitch like a Legend"
We all know that friend, coworker, or family member who’s convinced they’ve mastered the art of pitching, only to spoil the whole thing in three seconds, mix up the characters’ names, get the seasons all jumbled up, or suddenly start thinking they’re a visionary director. In short: a pitch that does everything except make you want to watch the series or movie.
To bring this creative idea to life, the HAVAS teams have teamed up with Bruno Peki, actor and columnist from Geneva. Known for his stage appearances in Switzerland and France, Bruno brings his sharp sense of humor, while CANAL+ contributes its legendary cheeky tone. Bruno interprets the first two pitches in his own witty and incisive way.
The result: tutorials that make you laugh and finally give you the tools to pitch properly. Subscribers and BetroSenes become real CANAL+ ambassadors. They get the right words, the right attitude, the perfect punchline to accurately tell their favorite programs and make CANAL+ content shine through spontaneous and enthusiastic word of mouth. With "Pitch like a Legend", CANAL+ Switzerland and HAVAS Switzerland present an initiative that combines creativity, humor and commitment and celebrates what makes the platform so strong: its content - and those who tell it.
Responsible at CANAL+: Myriam Rakib (CEO at CANAL+ Suisse), Stefanie Krisch (Head of Marketing, PR and Brand at CANAL+ Suisse). Responsible at Havas Creative: Gabriel Mauron (CCO), Emilie D'Amico (ACD), Constantin Camesasca (Creative), Leo Bonhomme (Art director), Baptiste Blanchard (Senior Account Manager), Gaultier Briand (Senior CX Project Manager), Alexane Pennecot (Project Manager). Production: Bruno Peki (Humorist), Robin Chessex (Director), Pablo Delpedro (Editing)
