Business network Xing: IVW audited for the first time
Xing is the first and so far only business network to present IVW-verified reach figures. The German Information Association for the Determination of the Distribution of Advertising Media IVW is the counterpart to the Swiss WEMF for advertising media research.
By becoming a member of the IVW, the social network increases its transparency for advertisers.
In March 2010, IVW reported over 28 million visits and over 248.6 million page impressions for the platform. In the first AGOF report in March 2010, Xing reached 2.1 million unique users, including over one million users in the category of professionals who are academics or have a monthly household income of at least EUR 3,500.
In March 2010, IVW reported over 28 million visits and over 248.6 million page impressions for the platform. In the first AGOF report in March 2010, Xing reached 2.1 million unique users, including over one million users in the category of professionals who are academics or have a monthly household income of at least EUR 3,500.
