Burda expands "Editorial Commerce
Burda Intermedia Publishing (BIP) has expanded its strategic focus on «Editorial Commerce.» Since July 1, 2012, Kathrin Bierling has been a member of the editorial board at BIP Digital, and Rolf Moelter has joined Patrick Fischer’s team as Head of E-Commerce.
Kathrin Bierling is responsible for the online presence across all brands with a thematic focus on fashion and beauty (including Elle, Freundin, In Style and Cover). Kathrin Bierling is a fashion journalist and has been running the blog Modepilot for several years. In addition, she most recently managed the online store of luxury fashion retailer Maendler. Kathrin Bierling was previously an editor at InS tyle and editor-at-large at Fivetonine, a publication of Wirtschaftswoche. According to a Burda press release, she will further expand the online presence of the Burda Style Group's strong women's brands and provide them with additional innovative impetus.
The second new addition is Rolf Moelter, who joined the team of Patrick Fischer, Director Digital, as Head of E-Commerce on July 1 and is responsible for all of BIP's online stores. Rolf Moelter was most recently Head of Online Marketing at Tirendo Holding and worked at Zooplus in Munich for several years directly before that. His tasks include expanding and professionalizing BIP's e-commerce activities and forging further partnerships for all portals.
