Burda grows thanks to the Internet and abroad

The German Burda Group can look back on a successful year. The Internet business in particular performed very satisfactorily with growth of 33 percent, and the publishing house also expects growth of 25 to 30 percent in 2006. The Internet businesses bundled at Burda-Digital increased their turnover by 40 million euros, foreign publishing by 35 million and direct marketing by 10 million. In total, turnover rose by 3.5 percent to 1.53 billion euros. Since the takeover of the Milchstrasse publishing group, Burda sees itself as the clear market leader in terms of reach and advertising and sales revenues. Last year, the number of magazine titles grew by a further 13 to 252 in 19 countries. Burda also expects good prospects in the traditional business, with slight silver linings in the advertising business and the "fascination of magazines" will continue to play a decisive role in the future. According to the press release, new distribution channels such as the Internet and mobile telephony still offer strong development potential for the strong magazine brands.