Burda Verlag discontinues women's magazine Amica
Burda is discontinuing the women's magazine Amica with immediate effect. The publisher informed employees in an e-mail that the title was no longer economically viable. 40 employees are losing their jobs.
Burda is discontinuing the women's magazine Amica with immediate effect. The publisher informed employees in an e-mail that the title was no longer economically viable. 40 employees are losing their jobs.
The mail, written on behalf of Burda board member Philipp Welte, went on to say that the title no longer had a chance of success. At the same time, Welte announced the merger of the Burda People Group and the Arabellastrasse publishing house to form the Burda Style Group. Welte's internal mail is entitled "Stronger through integration". In this economic crisis, it was necessary to act promptly and decisively. The Burda Style Group now comprises the titles Bunte, Elle, Instyle, Freundin and Burda Mode Magazin.
In the fourth quarter of 2008, 161,785 copies of Amica were sold, of which only around 85,000 were sold via subscriptions and individual sales. A smaller format at a price of 1 euro provided a small boost to circulation. Welte only announced the discontinuation of the Young and Tomorrow titles at the beginning of February.
The mail, written on behalf of Burda board member Philipp Welte, went on to say that the title no longer had a chance of success. At the same time, Welte announced the merger of the Burda People Group and the Arabellastrasse publishing house to form the Burda Style Group. Welte's internal mail is entitled "Stronger through integration". In this economic crisis, it was necessary to act promptly and decisively. The Burda Style Group now comprises the titles Bunte, Elle, Instyle, Freundin and Burda Mode Magazin.
In the fourth quarter of 2008, 161,785 copies of Amica were sold, of which only around 85,000 were sold via subscriptions and individual sales. A smaller format at a price of 1 euro provided a small boost to circulation. Welte only announced the discontinuation of the Young and Tomorrow titles at the beginning of February.
