Burda docks with new magazine at Sex-and-the-City
On May 20, Burda will launch the women's magazine *Alley Cat*—meaning "stray cat"—at newsstands for the first time. The magazine is aimed at young women between the ages of 18 and 35.
The concept comes from Ina Küper, who completed her traineeship at Braut&Bräutigam magazine at the beginning of 2009. Erotica for young women, without fuss and awkward descriptions, but humorous and refreshing, as Küper summarizes her idea. Alley Cat is like an intimate conversation with your best friend, according to the publisher, and in this way obviously taps into the "Sex and the City" fad with the stray cat.
The introduction to the magazine "Vorspiel" is intended to provide short news items, while "Im Schlafzimmer" focuses on sex and eroticism. There are also celebrity stories, beauty questions - and answers, as well as culture and travel tips. You will also find "Hot washboard bellies" and "Bad girls". Burda's stray cat also already has a web address: Alley-cat.de. So far, however, there is no content there.
The first issue will hit the newsstands with 150,000 copies under the wing of Henning Ecker's Burda Style Group. However, like the other titles in Burda's latest magazine offensive, Alley Cat must first prove itself before the editorial team is allowed to produce new issues. The magazine is sold for 3 euros per issue.
The introduction to the magazine "Vorspiel" is intended to provide short news items, while "Im Schlafzimmer" focuses on sex and eroticism. There are also celebrity stories, beauty questions - and answers, as well as culture and travel tips. You will also find "Hot washboard bellies" and "Bad girls". Burda's stray cat also already has a web address: Alley-cat.de. So far, however, there is no content there.
The first issue will hit the newsstands with 150,000 copies under the wing of Henning Ecker's Burda Style Group. However, like the other titles in Burda's latest magazine offensive, Alley Cat must first prove itself before the editorial team is allowed to produce new issues. The magazine is sold for 3 euros per issue.
