Bündner Anzeiger challenges Südostschweiz Media Group
The newspaper landscape in the canton of Graubünden gets a new addition at the beginning of December. Chur-based Casanova Druck und Verlag AG is publishing the free weekly Bündner Anzeiger with a circulation of 70,000 copies. This brings direct competition to the Südostschweiz media group.
The newspaper landscape in the canton of Graubünden gets a new addition at the beginning of December. Chur-based Casanova Druck und Verlag AG is publishing the free weekly Bündner Anzeiger with a circulation of 70,000 copies. This gives publisher Hanspeter Lebrument's Südostschweiz Mediengruppe a competitor in the newspaper market. Bündner Anzeiger? is the name of the newspaper that Stefan Bühler, owner of Casanova Druck und Verlag AG and former editor-in-chief of the "Bündner Zeitung", is launching at the beginning of December.
The paper, which is financed by advertising, is distributed weekly in 167 municipalities in the northern part of the canton, as Stefan Bühler - owner of Casanova Druck und Verlags AG and former editor-in-chief of the Bündner Zeitung - told SDA on Thursday. With the launch of the Bündner Anzeiger, competition in the free newspaper market is intensifying. The Südostschweiz Media Group, which publishes the Bündner Woche in the northern Grisons, recently took over the Engadiner Wochenzeitung. These two papers will also be published from December with a total circulation of 70,000 and identical advertisements.
The Bündner Woche is therefore entering a market that the Südostschweiz Group largely dominates with newspapers and electronic media. However, the new Anzeiger wants to offer an alternative: with better texts, stories with more flair and a focus on the people segment. Two editors have been permanently employed and Bühler says he can also draw on an editorial pool. He himself will also be taking to the keys.
Print order for Ringier The new newspaper will be printed by Ringier Print in Adligenswil, Lucerne. An advertising agency set up specifically for this purpose on October 1 was commissioned to acquire the advertisements. Bühler worked for many years as a journalist and for ten years as editor-in-chief of the Bündner Zeitung, the predecessor of the daily newspaper Die Südostschweiz. He was a companion of Südostschweiz publisher Hanspeter Lebrument for 25 years before they parted ways at the end of 1996 and became rivals.
The paper, which is financed by advertising, is distributed weekly in 167 municipalities in the northern part of the canton, as Stefan Bühler - owner of Casanova Druck und Verlags AG and former editor-in-chief of the Bündner Zeitung - told SDA on Thursday. With the launch of the Bündner Anzeiger, competition in the free newspaper market is intensifying. The Südostschweiz Media Group, which publishes the Bündner Woche in the northern Grisons, recently took over the Engadiner Wochenzeitung. These two papers will also be published from December with a total circulation of 70,000 and identical advertisements.
The Bündner Woche is therefore entering a market that the Südostschweiz Group largely dominates with newspapers and electronic media. However, the new Anzeiger wants to offer an alternative: with better texts, stories with more flair and a focus on the people segment. Two editors have been permanently employed and Bühler says he can also draw on an editorial pool. He himself will also be taking to the keys.
Print order for Ringier The new newspaper will be printed by Ringier Print in Adligenswil, Lucerne. An advertising agency set up specifically for this purpose on October 1 was commissioned to acquire the advertisements. Bühler worked for many years as a journalist and for ten years as editor-in-chief of the Bündner Zeitung, the predecessor of the daily newspaper Die Südostschweiz. He was a companion of Südostschweiz publisher Hanspeter Lebrument for 25 years before they parted ways at the end of 1996 and became rivals.
