Federal Court must deal with Admeira
In the dispute over the Admeira advertising alliance between SRG, Swisscom and Ringier, SRG is taking the matter to the Federal Supreme Court.
It disagrees with a ruling by the Federal Administrative Court, it announced Tuesday. At the beginning of October, the Federal Administrative Court had ruled that the media houses and the Swiss Media Association can take legal action against the controversial alliance. They will also be granted the right to inspect files.
The SRG does not agree with this. It has filed an appeal with the Federal Court. In particular, because the ruling has "a precedent-setting effect" and would be tantamount to introducing a "right of popular appeal for media broadcasters". In the case of reports, media companies that are not directly affected could thus also greatly delay corresponding proceedings with procedural means, the SRG writes further. This would make new SRG cooperations "massively more difficult in the future". This is not in the interest of a strong Swiss media center.
The SRG is convinced that the introduction of a de facto right of popular appeal against SRG cooperations "does not comply with the legal regulation".
The company Admeira commenced operations in April of this year. The Federal Administrative Court had rejected precautionary measures in this regard - or a suspensive effect of the appeal - in an interim ruling on March 31. According to the Federal Law on Radio and Television (RTVA), the SRG must report in advance to the Federal Office of Communications (OFCOM) those activities that are not specified in the license. If such an activity has a significant impact on the scope for development of other media companies, DETEC can impose conditions or ban the activity altogether. (SDA)
