BSW calls for reconciliation among poster researchers
Following a series of hearings, the Association of Advertising and Communications Agencies concluded that the differences between APG and Clear Channel could be easily resolved.
The BSW Leading Swiss Agencies wants to create a
uniform poster research. In a press release, the
Association of Advertising and Communication Agencies against two different
research approaches. He expects the General
Plakatgesellschaft (APG) and Clear Channel Plakanda (CCP) have reached an agreement.
and a continued joint approach to poster research. APG and
CCP had agreed on the Swiss Poster Research project at the beginning of 2002.
agreed that with the help of satellite technology the chances of contact
of poster sites and their effect as a network. This summer
However, CCP suspended cooperation due to doubts about the suitability of the
measurement method. After hearing both parties, the BSW is of the opinion that
that the principles developed to date for a standardized
poster research in Switzerland are trend-setting. The current
In the opinion of the association, existing differences are likely to
can be eliminated with relatively little effort. The
Representatives of the media agencies in the BSW are convinced that only with
a common approach and a common planning tool
standard that can be achieved for the agencies and their
The client is the prerequisite for a clear and transparent
Planning creates.
uniform poster research. In a press release, the
Association of Advertising and Communication Agencies against two different
research approaches. He expects the General
Plakatgesellschaft (APG) and Clear Channel Plakanda (CCP) have reached an agreement.
and a continued joint approach to poster research. APG and
CCP had agreed on the Swiss Poster Research project at the beginning of 2002.
agreed that with the help of satellite technology the chances of contact
of poster sites and their effect as a network. This summer
However, CCP suspended cooperation due to doubts about the suitability of the
measurement method. After hearing both parties, the BSW is of the opinion that
that the principles developed to date for a standardized
poster research in Switzerland are trend-setting. The current
In the opinion of the association, existing differences are likely to
can be eliminated with relatively little effort. The
Representatives of the media agencies in the BSW are convinced that only with
a common approach and a common planning tool
standard that can be achieved for the agencies and their
The client is the prerequisite for a clear and transparent
Planning creates.
