Brunner Medien: New image and expansion of services
Effective June 6, 2016, the Central Swiss company Brunner Druck und Medien will operate under the new name «Brunner Medien AG.» This change is accompanied by a rebranding and an expansion of its services.
The future of communication belongs to high-quality content that is published in a targeted manner on a wide variety of channels. Changing customer needs call for more differentiated solutions and new technologies open up more possibilities. Processes are being accelerated and communication is becoming cross-media. For this reason, Brunner has decided to align its strategy accordingly.
Focus on "Media with a future"
The curved red element stands out in the new logo. It stands for dynamism and passion, but also guarantees recognizability. The claim "Media with a future" replaces the previous subline. It signals the strategic claim to offer integrated communication solutions from a single source. The existing classic print is combined and supplemented with digital media. The new orientation underlines who Brunner Medien AG is and what it stands for. The company has changed on various levels. In concrete terms, this is reflected in the expansion of services. Employees have undergone further training in topics and fields of work such as cross-media management, database publishing, online marketing, brand management, storytelling, multimedia publishing, art direction and responsive web design.
