Brave Boulevard

 
Sunday press The SonntagsBlick is published in a new look for the first time on October 21. First impression of the Werbewoche editorial team: Good. 
The first prints of the new layout of the redesigned SonntagsBlick inspired the editors of Werbewoche to spontaneously carry out a short test. Motto: "Tell me which newspaper this page comes from?" The result was surprising: the first example, the prelude to the politics section from the first bundle of the new SoBli, would clearly be assigned to a Sunday title by editors, but would never be associated with the SonntagsBlick. The impression is restrained, serious, well-behaved and more in keeping with the new Sonntagsblatt from Wanner, according to the unanimous tenor. The assessment of a double-page spread in the first Bund is more SoBli-compatible. It is the one with "Tagesschau" and "Telex", which is also familiar from the previous paper. This also gives you an idea of what it means that the SonntagsBlick needs to become more "magazine-like". Even in the old SoBli, there were continuous attempts to interpret the strict division of a double-page spread more freely and, above all, to allow pictures and titles to grow over into the opposite page. The new layout seems to follow this maxim, and the example shows that this is not only possible with monothematic pages. A whole range of different forms coexist side by side: the image with integrated extended legend, which extends from the center to both sides in five columns. Illustrated short texts in variable columns as well as short news items, some of which are highlighted in color.
The magazine aspect is more noticeable (and in the opinion of the Wewo editors closer to the tabloid) in the sports section, where the large picture dominates the double page and where quotes illustrated with people and listed in bold as well as small picture sections, for example on the course of a football match, dominate. SonntagsBlick's tried and tested two-bundle concept has not been shaken; for some readers, the world is still divided into those interested in sport and those who put the second bundle aside without looking (or vice versa).
The new SoBli front page has become more concise and free of domesticating lines and frames. The horizontal line dominates, which is best suited to a headline. This also applies to the title of the sports section. On the front, the SonntagsBlick is now more like a news magazine and is strongly reminiscent of the front pages of the buried Facts from Tamedia.
At the end of the impromptu review, the Wewo editorial team's impressions are condensed into a picture of a SonntagsBlick that, all in all, appears calm and balanced. However, the selected layout examples are still too balanced and not bold enough. At this stage, the paper's visual appearance even comes close to that of free titles such as .ch or the planned News or the recently redesigned 20 Minuten. It remains to be seen how the concept will develop and mature in its editorial application. After all, the layout allows for a variety of styles ranging from a calm, all-round style to a lavish explosion of text and images.
Newspaper designer Stéphane Carpentier, who has already designed the new SoBli magazine from Sie+Er, is responsible for the new SonntagsBlick. Carpentier is also responsible for the new Blick. It is therefore becoming increasingly clear what the new tabloid newspaper will look like and whether it deserves this name.
René Worni
 
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