Industry solution for classified ads does not materialize
Due to a lack of investment commitments from publishing houses, the Class project has been shelved.
The idea of a broad
cross-publisher platform for online and offline classified ads
has failed. The project called Class was rejected by the
has been officially declared closed, according to a press release.
Publicitas had Class (Classified Services Unit) at the end of 2004
together with a group of publishing houses. The
In particular, the industry solution should develop the necessary infrastructure,
to provide the affiliated companies with the most efficient
processing of classified ads in print and online.
At the beginning of May, an open call was issued to interested
Companies invited to participate in the establishment of the operating company
Class Service AG". However, the financing was
The company says that this did not materialize to the desired extent. Although the
Number of companies interested and willing to invest via the
expectations, but the promised financial contributions are not sufficient
to realize Class in the planned form. According to information
the advertising week, the financing requirement amounted to a total of 13 million
francs. 2.5 million of this was to be issued as share capital, the remainder as
shareholder loans.
The initiators of Class are now examining how cooperation in the
classifieds market could be organized in a different form. The
Publicitas will use the basic technology already developed as part of the
its Publiconnect business unit to publishers individually
offer.
cross-publisher platform for online and offline classified ads
has failed. The project called Class was rejected by the
has been officially declared closed, according to a press release.
Publicitas had Class (Classified Services Unit) at the end of 2004
together with a group of publishing houses. The
In particular, the industry solution should develop the necessary infrastructure,
to provide the affiliated companies with the most efficient
processing of classified ads in print and online.
At the beginning of May, an open call was issued to interested
Companies invited to participate in the establishment of the operating company
Class Service AG". However, the financing was
The company says that this did not materialize to the desired extent. Although the
Number of companies interested and willing to invest via the
expectations, but the promised financial contributions are not sufficient
to realize Class in the planned form. According to information
the advertising week, the financing requirement amounted to a total of 13 million
francs. 2.5 million of this was to be issued as share capital, the remainder as
shareholder loans.
The initiators of Class are now examining how cooperation in the
classifieds market could be organized in a different form. The
Publicitas will use the basic technology already developed as part of the
its Publiconnect business unit to publishers individually
offer.
