Bonanza: Bilanz has a new supplement for men
The men's magazine genre has thinned out in recent years. But now Bilanz is putting its supplement Bolero, which is aimed primarily at female readers, alongside its counterpart for men, Bonanza.
Bonanza is intended to ask and answer questions that tend to get lost in the current media landscape, writes the publisher Ringier Axel Springer Switzerland in a statement on Friday.
The name Bonanza is on the one hand inspired by the television series of the same name. For Bonanza, that was Ben, Adam, Hoss and Little Joe Cartwright - role models for adolescent males for fourteen years. Bonanza but stands above all for happiness and prosperity, for a found vein of gold, in other words for a good time and a good mood. This positive basic attitude is to characterize the new magazine from Ringier Axel Springer Switzerland.
