Bollmann wants to step on the gas at Tagi

In an interview with Werbe Woche, Mr. 20-Minuten Rolf
Bollmann, publishing director of the commuter paper until the end of the year, on his
future job in the same function at the Tages-Anzeiger. There the
Ex-footballer and steep careerist to go full throttle and give the Leaf the necessary
growth.
Bollmann wants to focus on the regional strategy, which
The strategists at Werdstrasse have been working on the left bank of Lake Zurich since March with a
own Tagi regional tabloid. Further locations are to follow
- where, remains to be seen. However, it is set to continue with giant strides, according to
Bollmann.
He wants to present a rough concept by the end of the year and has ideas for the future.
already in mind. Growth in the regions and supra-regional impact,
are not mutually exclusive, Bollmann is convinced. So it is about
also includes cooperations and investments in other regional titles. On the
Schaffhauser Nachrichten and the Thurgauer Zeitung addressed says
Bollmann that the Tagi has to grow in the two-million-strong Zurich and therefore
all possibilities should be examined. Whether this also applies to the Basler-Zeitung,
Bollmann leaves the question open. He describes his own way of thinking as strong
marketing-oriented, not always to the delight of journalists. At the Tagi
He should go full throttle and ensure that some joie de vivre returns.
(rw)