New look bolero
To mark its 25th anniversary, Bolero magazine is relaunching. In terms of concept, design, and content, the publication—which is aimed at German-speaking and French-speaking Switzerland—caters to readers with an appreciation for luxury and exclusivity.
The magazines Bolero and Bolero Men from the Ringier media house become new national titles, replacing Edelweiss and L'HebdoMen in French-speaking Switzerland (Werbewoche.ch reported). According to the press release, Bolero has been completely revamped and aims to present itself in a new, contemporary, elegant and inviting way. The focus remains on fashion and beauty in the luxury segment, alongside the second shear point of culture (art and travel).
The Bolero edition for men, Bolero Men, also gets a new look. The spectrum of content ranges from fashion to accessories to technical gadgets. Of course, personalities from sports, culture and film also find their place.
Sabina Hanselmann-Diethelm, who, in addition to being editor-in-chief of SI Style, is now also responsible for Bolero: "The new concept concentrates on Bolero's core competencies - which are fashion and culture at the highest level. The expansion of the magazines' content and geography is an exciting aspect for our advertising customers - they can thus reach an even broader target group on a national level than before."
The first issue in the new design will appear in German-speaking Switzerland on August 12, 2015, and the first Bolero in French-speaking Switzerland on August 26. Bolero Men will be on newsstands in German-speaking Switzerland from September 2 and in French-speaking Switzerland from September 9.
