Bluewin TV becomes Swisscom TV
The increasingly successful television service Bluewin TV is getting a new name: Swisscom TV. This is intended to strengthen the Swisscom umbrella brand.
With the uniform brand identity, customers will receive all services from a single source and under a single name, Swisscom wrote in a press release on Thursday.
The online portal and the e-mail addresses will remain as they are, and no decision has yet been made regarding a possible change of name, said Swisscom spokesperson Carsten Roetz on Thursday at the request of the SDA news agency. It is quite possible that they will remain in their current form. Roetz did not want to say anything about the costs involved in changing the name of the television service. There would be "no massive costs". The publications affected would be adapted gradually.
Completed by the end of the year
The name change will take place in the coming weeks and is expected to be completed by the end of the year, the statement continued. The television service launched three years ago via the Swisscom network now has over 200,000 customers. This is a doubling within one year.
The online portal and the e-mail addresses will remain as they are, and no decision has yet been made regarding a possible change of name, said Swisscom spokesperson Carsten Roetz on Thursday at the request of the SDA news agency. It is quite possible that they will remain in their current form. Roetz did not want to say anything about the costs involved in changing the name of the television service. There would be "no massive costs". The publications affected would be adapted gradually.
Completed by the end of the year
The name change will take place in the coming weeks and is expected to be completed by the end of the year, the statement continued. The television service launched three years ago via the Swisscom network now has over 200,000 customers. This is a doubling within one year.
