Blue+ becomes new media partner of the Zurich Film Festival

Since the very beginning, the large Swiss cinema chain Blue Cinema, formerly Kitag Kino-Theater AG, which belongs to blue+, has accompanied the Zurich Film Festival as Cinema Partner. For many years, screenings have taken place in the Blue Cinema cinemas. The big highlight each time: The premieres and award ceremonies in Zurich's traditional cinema Corso am Bellevue. With blue+ as a media partner, this partnership is now being deepened. blue+ includes the online platform blue News, fiction offerings such as blue Max, and the free TV station Blue Zoom, among others.

"We hold the Zurich Film Festival in high esteem and are impressed by its development and the commitment of all those involved to cinema. That's why we are all the more pleased to be able to fully support the ZFF with our Blue+ ecosystem and all the associated platforms, and to take it even further thanks to the new media partnership," says Wolfgang Elsässer, CEO of Blue Entertainment AG.

Christian Jungen, Artistic Director of the Zurich Film Festival, adds: "Blue Cinema's Corso is our flagship cinema, the place where the ZFF was born and the reason why our festival center is located on Sechseläutenplatz. In this cinema we have experienced star moments with stars like Hugh Jackman, Arnold Schwarzenegger or Sharon Stone. Now we are very much looking forward to expanding our collaboration with blue+. The media partnership opens up new, attractive opportunities for us to communicate on the subject of cinema and film."