Blogwerk launches new blog Fraulich.com

 
It's going to be a blog for women: Fraulich.com, the fifth themed blog from Zurich-based online publisher Blogwerk, will be launched on November 30. It will not be limited to "classic women's topics" between beauty and fashion, but will pursue a more open topic concept, according to a press release. "We are interested in the special female perspective on the world," explains Ruth Bossart, editor of Fraulich.com. "Within this, no topic is safe from us." Fraulich.com will report on the latest mothers-and-stoves debate as well as the influence of US talk show host Oprah Winfrey on the presidential election campaign, provide a cultural history of the headscarf as a means of subjugation and show what the work of the world's only sleeping concierge at New York's Hotel Benjamin looks like. Ruth Bossart most recently worked as a Japan correspondent, mainly for Swiss daily newspapers and radio stations. She is supported by six equally experienced journalists.
Blogwerk also maintains the gadget blog Neuerdings.com, which is launching an Advent calendar competition for the second time on December 1, 2007. The total prize money is over 12,000 francs.