Blog content is passed on to US media companies

With Blogburst, the US company Pluck has launched what it claims is the first service that places blog content with media companies. Headlines and entries from web diaries are to be placed in newspapers. Media such as the Washington Post, San Francisco Chronicle, Gannett, Houston Chronicle, San Antonio Express-News and Austin American-Statesman want to cooperate with the service. Over 700 bloggers are already active in the Blogburst network. They will supply the daily press with well-founded commentaries or texts on niche topics, as reported by Netzeitung. According to the head of Pluck, Dave Panos, articles on topics such as travel, technology or entertainment, which are often neglected by daily newspapers due to staff shortages, are particularly popular with editors. The bloggers will not be paid for the time being. However, once a test phase has been completed, they will receive compensation for increased traffic. In order to maintain the quality standards of the individual daily newspapers, the registered blogs are subject to constant monitoring by Blogburst employees.