Blick and SonntagsBlick dispense with SDA
The Swiss News Agency is losing two major clients because they refuse to accept a price increase.
The Swiss News Agency (SDA)
loses two important customers. The Ringier newspapers Blick and
SonntagsBlick have canceled their subscription because they want a
price increase. The view has a whole 50 % more
should pay, reports the Tages-Anzeiger. "Such a massive
We do not consider the price premium to be justified," explained Marco
Castellaneta, Head of Communications at Ringier, told the newspaper.
The SDA confirmed the impact, but at the same time relativized that it
would have been spread over five years. In addition, the view would not have
have to pay more than other newspapers, according to Peter Müller, member of the
SDA management. Rather, the tabloid discount
from which the paper has benefited to date. This also in
According to the Tages-Anzeiger, the usual discount in other countries is based on the
Assumption that tabloids are less likely to use news agencies
intensively than other newspapers. The loss of the
According to SDA's own figures, both customers will lose almost
1 million francs - with total sales of around 28 million.
The loss cannot be compensated for with new subscriptions, as the SDA
is already supplying all newspapers, says Müller. We will therefore do everything
try to win back Blick and SonntagsBlick.
loses two important customers. The Ringier newspapers Blick and
SonntagsBlick have canceled their subscription because they want a
price increase. The view has a whole 50 % more
should pay, reports the Tages-Anzeiger. "Such a massive
We do not consider the price premium to be justified," explained Marco
Castellaneta, Head of Communications at Ringier, told the newspaper.
The SDA confirmed the impact, but at the same time relativized that it
would have been spread over five years. In addition, the view would not have
have to pay more than other newspapers, according to Peter Müller, member of the
SDA management. Rather, the tabloid discount
from which the paper has benefited to date. This also in
According to the Tages-Anzeiger, the usual discount in other countries is based on the
Assumption that tabloids are less likely to use news agencies
intensively than other newspapers. The loss of the
According to SDA's own figures, both customers will lose almost
1 million francs - with total sales of around 28 million.
The loss cannot be compensated for with new subscriptions, as the SDA
is already supplying all newspapers, says Müller. We will therefore do everything
try to win back Blick and SonntagsBlick.
