Blick Romandie makes "Money" the topic of discussion
Blick Romandie is launching the new business channel «Money» in partnership with the finance app Yuh. The collaboration is aimed primarily at young adults and expands the range of content with topics from the business world.
Business news is high on the agenda - but has difficulty reaching the younger generations. Yet financial and economic information plays an important role in trend-setting decisions about the financial future. This is precisely where Blick Romandie comes in with its newly launched "Money" channel. It starts today with storytelling and a multimedia presentation of the topics economy, finance and cryptocurrency.
Users will not only find innovative formats and advice at "Money", but also experience reports and current financial news. Experimental formats on the topic of cryptocurrencies will be added shortly. The editorial team can also count on strong partners - such as the specialist journalist Myret Zaki and the agency Large Network.
"We are finding that young adults are increasingly interested in investment strategies that can help them grow their money. However, they often lack the relevant knowledge. We are therefore all the more pleased that we can now teach these basics with our channel," says Michel Jeanneret (49), Editor-in-Chief of Blick Romandie.
The new channel is supported by the free financial app Yuh, which was developed by PostFinance and Swissquote in 2021 and whose functions are aimed specifically at the younger generation. Markus Schwab (45), CEO of Yuh: "Our goal is to create the best financial experience in Switzerland for our users. That's why, in addition to a comprehensive product and more and more services, we want to equip our Yuhser* with knowledge so they can take control of their finances and savings. For this reason, we are very pleased to partner with Blick."
