Blick launches new digital storytelling format "VR-Telling
The Blick Group is introducing the next level of digital storytelling: With the interactive format «VR-Telling,» stories are told using multimedia and 3D technology.
The self-developed and completely new technology behind it uses the strengths of each device - mobile, tablet or desktop - and takes you into a virtual world with audio and VR glasses.
The Swiss Army needs new fighter jets, and there are five types to choose from. Blick shows them in a new format: The Storytelling team has developed "VR-Telling," a technology that makes it possible to tell complex stories in virtual reality and offers users a unique experience on any device. On Dektop, he scrolls through from jet to jet. On the smartphone, he navigates through the 3D world by moving the device. However, the new technology unfolds its full potential with a VR cardboard.
The user takes over the direction here and can take a close look at the new jets from above and below. All details are read out to him, statistics also compare the characteristics of the aircraft.
https://www.youtube.com/watch?v=IumntXlGsW4
"Thanks to VR-Telling, we can tell complex stories in a new way," says Katia Murmann, Digital Editor-in-Chief of the Blick Group. "The topic of fighter jet procurement is just one of many possible areas of application for this exciting technology."
