Blick: Paid app in high demand

Users are obviously prepared to pay for the content, as Ringier spokesperson Edi Estermann told the SDA news agency. Downloading the Blick app costs CHF 4.40. The subscription costs, which will be charged after the 30-day test phase, are not yet known. According to Estermann, the pricing model will only be defined in the next ten days. The internal discussions about whether Ringier wanted to rely on paid content for the Blick app or not were long and intensive, said Estermann. There was agreement that an app consisting only of news should not cost anything. "News is always available for free somewhere." However, if the product offers much more than news, it could also be a success for a fee.
Based on its initial experience with paid content, Ringier now wants to expand its range of paid applications: Sports apps are planned, for example a tennis app or a Formula 1 app. An ice hockey app, which is to be launched at the start of the ice hockey season, will definitely be realized. The football app, which the media group launched for the World Cup in South Africa and is now being fed with information from the Super League, will also remain in operation. According to Estermann, it is unclear how much the sports apps will cost in future.