View: Internet payment barrier postponed
The Ringier media group has decided not to implement the paywall for Blick this fall after all, contrary to its earlier announcement. “We’re happy to be pioneers,” said Michael Ringier, chairman of the board of directors, on Wednesday. “But we need more time for this important project.”.
They want to learn from other media companies first and observe how readers behave. Ringier wants to learn from the German tabloid Bild, which is raising the paywall this summer. It is also still unclear which content will be moved behind the paywall and which will not. "If you want money from readers, you have to offer something special." What this "something special" should be, Ringier has yet to clarify. However, the media company is sticking to its decision to raise the paywall.(SDA)
Ringier generates profit of 32.3 million Swiss francs
