Blick am Abend celebrates anniversary and expands distribution radius
Exactly one year ago, Ringier launched the commuter newspaper Blick am Abend. It has been a success. From mid-August, the paper will also be available in Lucerne, Zug, St. Gallen and surrounding communities.
Exactly one year ago, Ringier launched the commuter newspaper Blick am Abend. It has been a success. From mid-August, the paper will also be available in Lucerne, Zug, St. Gallen and surrounding communities.
The first Blick am Abend, the successor to the evening newspaper Heute, was published on June 2, 2008. The average for the first week was 205,034 pick-ups. Since then, an average of 245,401 copies have been taken from the boxes every day. According to Mach Basic, the newspaper is read by 313,000 people every day. Particularly often by people between the ages of 14 and 34 who have an above-average level of education and income.
The distribution area is now to be expanded from mid-August: The territorial expansion in central Switzerland will take place from Baar to Horw/Emmen, with a focus on Lucerne and Zug. In eastern Switzerland, it will extend from Wil to Lake Constance, with a focus on St. Gallen, Ringier wrote in a press release on Tuesday. At the same time, the existing distribution network in the existing areas of Berne, Basel and Zurich will be further consolidated. As a result, readership will exceed the 500,000 mark from August 2009, the press release adds.
The first Blick am Abend, the successor to the evening newspaper Heute, was published on June 2, 2008. The average for the first week was 205,034 pick-ups. Since then, an average of 245,401 copies have been taken from the boxes every day. According to Mach Basic, the newspaper is read by 313,000 people every day. Particularly often by people between the ages of 14 and 34 who have an above-average level of education and income.
The distribution area is now to be expanded from mid-August: The territorial expansion in central Switzerland will take place from Baar to Horw/Emmen, with a focus on Lucerne and Zug. In eastern Switzerland, it will extend from Wil to Lake Constance, with a focus on St. Gallen, Ringier wrote in a press release on Tuesday. At the same time, the existing distribution network in the existing areas of Berne, Basel and Zurich will be further consolidated. As a result, readership will exceed the 500,000 mark from August 2009, the press release adds.
