Bing and Facebook enter into partnership
Microsoft is adopting a new strategy in the multi-billion-dollar online advertising industry to challenge Google's dominance. Microsoft and Facebook aim to enhance Internet search with the capabilities of online networks.
According to SDA, the two companies announced a partnership on Wednesday (local time). The idea is that entries in the hit list of the Microsoft search engine Bing will be linked to information from friends, acquaintances and family members. The integration of social network functions is intended to make Internet searches more personal and deliver more relevant results.
Searching the internet is not just about connecting data, but also people, explained Microsoft. The new "Liked Results" function will also list entries that Facebook contacts have marked as "Liked". With the new feature, users will be able to fish out entries from the general search results that their own circle of acquaintances have already commented on. It should also be easier to find friends and acquaintances on Bing.
Both companies emphasized that the privacy of users is respected and that only information released for this purpose is visible to others.
Internet searches currently account for more than 50 percent of the billion-euro online advertising business. The greater the number of users, the more advertisements a search engine attracts. Even after the takeover of Yahoo's search engine business, Microsoft still has too little weight in this market - according to the latest figures from market research company Comscore, Bing had a share of 11.2 percent in the USA in September, Yahoo reached 16.7 percent and Google 66.1 percent.
Searching the internet is not just about connecting data, but also people, explained Microsoft. The new "Liked Results" function will also list entries that Facebook contacts have marked as "Liked". With the new feature, users will be able to fish out entries from the general search results that their own circle of acquaintances have already commented on. It should also be easier to find friends and acquaintances on Bing.
Both companies emphasized that the privacy of users is respected and that only information released for this purpose is visible to others.
Internet searches currently account for more than 50 percent of the billion-euro online advertising business. The greater the number of users, the more advertisements a search engine attracts. Even after the takeover of Yahoo's search engine business, Microsoft still has too little weight in this market - according to the latest figures from market research company Comscore, Bing had a share of 11.2 percent in the USA in September, Yahoo reached 16.7 percent and Google 66.1 percent.
