Flood of images

 
User-generated content The second edition of Stylebook, a magazine made exclusively by users, comes combined and large. 
The magazine is made entirely by the readers and is published this time as Styles & Notes. It is the combination of the titles Stylebook and Notebook, two so-called interactive print magazines, which for once also unites the two communities of Stylebook.ch and Notebookmagazine.ch in a special edition - in the spectacular, because dying large format (A3). "That works really well in times when everyone just wants to produce tabloids," says initiator Rainer Kuhn, recalling the Swiss edition of the French Jardin des Modes, a large-format fashion magazine that disappeared again in 1991 after six years. The combined edition is also intended to provide a good mix of text and images. Style and Notes presents itself as a truly colorful collection of photographs and photo reportages from the glamorous world of outward appearances - mostly at a high level. The flood of images invites the reader to linger, as do the texts, a random mixture of everyday notes, everyday poetry and short political manifestos.
Direttissimo on the InternetThe ex-advertiser and publisher of the former magazine Kult founded this unparalleled genre, which in the nine years of its existence went through various phases to become a glossy magazine with literary aspirations and a prominent editor-in-chief (Sibylle Berg). Stylebook and Notebook are directly linked to the Internet, with readers uploading their ideas and views as texts and images to the Internet, generating the content of the print edition themselves and thus becoming part of a constantly growing community.
Notebook has been published for over two years in eight editions a year, with a print run of 30,000 copies, which are available free of charge and mainly in the Zurich, Bern and Basel triangle "at selected places of urban pleasure and shopping". In contrast, Stylebook is made by and for the fashion- and style-interested and notabene zeitgeist-conscious scene, for photographers, model agencies, stylists and so on, and has a circulation of 50,000 copies. These are distributed in "places of consumer-oriented life in German and French-speaking Switzerland, mainly in boutiques and style-oriented locations", according to the media documentation.
René Worni