Bild invites readers to advertise

This week, the Bild newspaper launched a competition under the motto "Bild dir deine Werbung" ("Create your own advertising"). Readers can send in their ideas for an advertisement for the tabloid via the Internet. All the materials required for an advertisement or promotional film, such as software, soundtracks, logos and the Bild jingle, are available on the media company's homepage.
A professional jury consisting of five publishing and advertising experts will decide on the designs. The winners will receive a total of 60,000 euros, as the NZZ writes on Friday. The aim of the campaign is to promote creative advertising. At the same time, the aim is to strengthen the bond between the newspaper and its readers.