Bild am Sonntag reports increased circulation due to DVD promotion
"German Triumphs, German Tragedies" was included as a DVD with the March 5 issue of *Bild am Sonntag* and, according to the publisher, led to an 11.5 percent increase in circulation.
"German triumphs, German tragedies" was included as a DVD in the Bild am Sonntag on March 5 and, according to the publisher, increased circulation by 11.5 percent, which corresponds to 210,000 copies. As New-business.de reports, this first free DVD is the prelude to a 30-part series with the best World Cup matches since 1954 in their original length. Each match is accompanied by a glossy magazine with background information and analysis. However, the other tasks are available in shops, weekly on Monday at 7.99 euros. The British Daily Mail has also had good experiences with DVD giveaways. Thanks to free Elvis DVDs, romantic films and DVDs on toddler education, which were accompanied by a TV advertising campaign, the paper was the only one in the mass newspaper market to increase its circulation. In February, growth amounted to 2.1 percent, or 0.52 percent annually, as reported by Media Guardian.
