Balance refreshes layout and presents new content
Starting immediately, *Bilanz* features a redesigned layout. In terms of content, the Swiss business magazine will now offer a broader range of topics and additional content.
Under the direction of Art Director Wernie Baumeler, the magazine has been given a new look, according to a press release from Axel Springer Switzerland. In terms of content, the opening pages of the five sections have been revised, new sections such as "The Duel" have been introduced and the multimedia section has been expanded with additional service offerings, including an app rating for iPhones and tips for Blackberrys and tablet PCs. The team of Bilanz columnists has also been strengthened by publishing entrepreneur Kurt Zimmermann and author Wolfgang Münchau (Financial Times, among others). Also new is a career column by Karin Kofler.
