Balance: SBB has written the best annual report

Swiss Federal Railways (SBB) is the winner of this year's annual report rating. They are followed by UBS and Valora. The overall rating results from the evaluation of the design and that of the value reporting (the content of interest to investors and other stakeholders), as reported by the Swiss business magazine Bilanz.SBB also tops the list of the most beautifully designed reports. Espace Media Groupe follows in second place, followed by Migros in third place. In value reporting, the big bank UBS wrote the best annual report. Second place was taken by the pharmaceutical giant Roche, followed by the Zürcher Kantonalbank. For the first time this year, Bilanz also shows which ten annual reports have performed best over the last five years. Novartis came in first, Swiss Re second and Migros third.
The head of the jury for the design rating was designer Peter Vetter and the head of the jury for value reporting was Rudolf Volkart, professor of economics and director of the Swiss Banking Institute at the University of Zurich. Bilanz has been publishing a ranking of the best Swiss annual reports since 1988. The full ranking can be found in issue 17, which is available on newsstands from Wednesday October 11.