Bilanz editor-in-chief publishes book about top economists

"The twelve most important economists in the world" is the title of the new book that René Lüchinger is publishing in collaboration with Orell Füssli Verlag Most of us are familiar with the names Adam Smith, Karl Marx and John Meynard Keynes. We may also have a rough idea of what they created. According to a press release, René Lüchinger's new book aims to show the extent to which the research and theories of these important economists have set the pace for progress from industrialization to globalization. The book also aims to provide the reader with an overview of the economists' lives in relation to important world events.
The principle: take a handful of renowned journalists (including the publisher himself), get them to write a series for Bilanz magazine, find an interested publisher and turn the whole thing into a book.
René Lüchinger has been editor-in-chief of the business magazine Bilanz since the end of 2003. He previously headed the magazine Facts and is the editor of the book "Swissair Mythos und Grounding".