"Bilan" in the fire of criticism
After the Banque Cantonale Vaudoise launched a new financial product, the magazine has had to face criticism from journalists« associations. »Bilan” had helped put together the basket of stocks and is also providing editorial coverage of the new product.
After Banque Cantonale Vaudoise launched a new financial product on the market, the magazine is facing criticism from journalists' associations. "Bilan", the business magazine published by Edipresse, helped to put together the share basket and will provide editorial coverage of the new financial product for a year. The journalists' associations see this approach as inadmissibly blurring the line between advertising and content. The fact that Edipresse titles are included in the share basket is also extremely suspicious. Christian Campiche, co-founder of the "Info-en-danger" association, told the SDA news agency that it was unacceptable from a professional ethics point of view to be involved in the launch of financial products. Bilan" is now calling for rigorous self-regulation. Negative reports about companies that are represented in the share basket must neither be glossed over nor forgotten.
