Movement at the top of the media sites

For months, Blick Online and 20minuten.ch have been battling it out to see who can attract more surfers to their portal. Now, according to the latest figures from Net-Metrix-Audit, 20minuten.ch has the higher number of unique clients for the first time, but loses out in terms of page impressions. Bluewin is still in the lead.

 For months, Blick Online and 20minuten.ch have been battling it out to see who can attract more surfers to their portal. According to the latest figures from Net-Metrix-Audit, 20minuten.ch now has the largest number of unique clients for the first time, i.e. the number of different computers from which a particular website is accessed: The portal of the free newspaper had 1,281,000 unique clients in November, while Blick Online had 1,229,000. 20minuten.ch lost out this time in terms of page impressions (PI): The site recorded a value of 83,033,658 PI here, while Blick.ch had 83,583,963 PI. These two portals hold the leading positions among the media sites. However, Bluewin and Search.ch - two internet portals that are not linked to a media title - continue to have the highest number of unique clients among websites with advertising. The Net-Metrix-Audit study shows the usage data of 164 websites in November. Six new sites were added.
The top ten Net-Metrix audit figures in November by unique clients:
Bluewin: 3'939'000
Search.ch: 2'442'000
20minuten.ch: 1'281'000
Blick Online: 1'229'000
NZZ Online: 1'198'000
Moneyhouse: 927,000
Tagesanzeiger.ch: 827,000
PCtipp Online: 754,000
MySwitzerland.com: 685'000
Homegate.ch : 655'000
The top ten Net-Metrix audit figures in November by visits (number of visits to a website):
Bluewin: 45'571'877
Blick Online: 9'874'705
Search.ch: 9'397'901
Netlog: 7'816'780
20minuten.ch: 7'401'760
NZZ Online: 6'488'186
Tagesanzeiger.ch: 4'919'274
PartyGuide.ch: 3'556'193
Romandie.com: 2'507'498
Teletext.ch: 2'343'738

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